Dashboard Overview
The RapidMetrics dashboard is your command center. Here's a tour of each section.
Navigation
The left sidebar holds the main sections: Dashboard, Funnels, Ad Attribution, Products, Purchases and Contacts, with Integrations and Help & Support at the bottom. Logs (pixel events, webhooks and AI activity), Collaborators, Settings and Edit Profile are under your profile icon (top right). Press Ctrl+K (⌘K on a Mac) to open global search and jump to any funnel, contact or page.
Dashboard
Your Marketing Overview: Total Revenue, Orders, Avg Order Value and Contacts, a revenue chart, revenue by UTM source, and your most recent pixel events and purchases. Use the All Funnels menu to look at one funnel, and the date picker to switch date ranges.
Funnels
Lists all your funnels. Click a funnel to open its report: summary cards, charts and a Daily Metrics table with ad spend, leads, cost per lead, buyers, cost per buyer, revenue and ROAS for each day.
Ad Attribution
Shows which Facebook ads bring in sales. Start with your campaigns and click through to ad sets and ads, with spend, purchases, revenue, CPA, profit and ROAS for each. See Ad Attribution Setup.
Contacts
Every visitor who submits a form or purchases is stored here. Search by name or email, and click any contact to view their full journey: purchases, pixel events and visits.
Purchases
Complete log of all purchases, whether they arrive by webhook or are added by hand with Add Purchase on a contact's page. Each entry shows the contact, funnel, product, amount, and timestamp.
Products
Your product catalog. Products are auto-created from incoming purchases, synced from GoHighLevel or ThriveCart, or added with Add Product.
Pixel Events
Real-time log of every event sent to Facebook, from the browser pixel and from CAPI. Use this to verify event delivery. To open it, click your profile icon (top right) → Logs → Pixel Events.
Revenue by Source
A card on the Dashboard, and on each funnel's report, that breaks down revenue and number of sales by UTM Source, Medium, Campaign, Content or Term.
Integrations
Two tabs. Platforms: connect GoHighLevel, ThriveCart and Facebook CAPI, see how ClickFunnels and Systeme.io connect, and copy your workspace API key under Custom / API. AI apps: connect Claude, ChatGPT, Gemini or Grok (see Connect Your AI App).