Facebook Events Not Showing

If purchases appear in RapidMetrics but not in Facebook Events Manager, work through these checks.

1. Check Pixel Events Log First

Click your profile icon (top right) → Logs → Pixel Events. If a Purchase shows Sent there but not in Facebook, it's a Facebook delay or pixel mismatch. If it shows Failed, hover over the badge to see why. If they don't appear at all, CAPI isn't firing.

2. Invalid Access Token

Go to Integrations → Facebook CAPI → Manage → Test. If the test fails, generate a new token in Facebook Events Manager → your pixel → Settings → Conversions API. Then click Add CAPI Token, enter the same Pixel ID and the new token, and click Save Token. It replaces the old token.

3. Wrong Pixel ID on Funnel

Go to Funnels → Edit and verify the correct Pixel ID is selected.

4. Facebook Processing Delay

CAPI events can take up to 30 minutes in the standard Events Manager view. To check the connection right away, click Test (see step 2) and look for the Test Event Code it shows in the Test Events tab of Events Manager. Sales sent through CAPI don't show there; they appear in the normal view after the delay.