Day Detail View

In a funnel's Daily Metrics table, click the eye icon (View) in the Actions column of any day. The Day Detail View opens: a drill-down into everything that happened that day.

What You'll See

• Facebook Ads - Ad Spend, Impressions, UO Clicks, UO CTR and UO CPC
• Funnel - Leads (with CPL), Buyers (with CPA), Leads CR and Buyer CR
• Revenue Summary - F/E Revenue, Total Revenue, Profit and F/E ROAS, plus the revenue from each product type
• Leads - Everyone who opted in that day, with name, email and time
• Purchases - Every purchase with product, contact, source, time and amount. Use Add Purchase to record a sale by hand.

Navigating from Here

Click a purchase row to open that purchase. Click a lead's or buyer's name to open their contact page, where you can trace them back to their visits, UTM source and the events sent to Facebook.