Contact Detail Page

Click any contact to open their detail page - a complete timeline of their journey through your funnel.

What's Included

• Contact Info - Name, email and phone, the checkout their latest purchase came from (Source), the date of First Contact, and the UTM source, medium, campaign, term and content of their first visit that had UTMs
• Purchase Summary - Total Orders, Avg per Order and Lifetime Value
• Visitor Sessions - Each tracked visit with its funnel, landing page, device and browser, IP address, Facebook click data (fbp, fbc, fbclid) and the pages viewed. Newer visits can also show the country.
• Purchase History - All purchases with product, date and amount. Items bought in the same checkout are shown as one row.
• Pixel Events - Facebook events for this contact, whether each one went out through the browser pixel, the Conversions API (CAPI) or both, and its status: Sent, Pending, Blocked, Failed or Disabled

Lifetime Value

LTV = sum of all purchase amounts for this contact across all funnels and products.

Adding a Purchase by Hand

1. Click Add Purchase in the Purchase History card.
2. Choose the Funnel and the Product. The Amount fills in from the product's price, and you can change it.
3. Set the Date and Time of the sale.
4. Leave Fire pixel event ticked to also send the sale to Facebook as a Purchase event. This box is hidden when Facebook reporting is turned off.
5. Click Add Purchase.

Editing or Deleting a Contact

Use the pencil icon at the top of the page to edit the name, email or phone, then click Save. Use the trash icon to delete the contact: tick I understand that this action is permanent and click Confirm. Deleting also removes their purchases, visits and pixel events, and cannot be undone.