What is RapidMetrics?

RapidMetrics is an ad tracking and attribution platform built for media buyers and agency owners running Facebook ads. It connects your ad spend directly to sales by capturing visitor sessions, tracking purchases via server-side webhooks, and sending events to Facebook's Conversion API (CAPI).

Who is it for?

• Media buyers running Facebook ad campaigns
• Agency owners managing client funnels
• Online course creators and info-product sellers
• Anyone using GoHighLevel, ClickFunnels, Systeme.io, ThriveCart or their own website to sell products

Core Features

• Facebook CAPI Integration - Server-side event delivery with browser + CAPI deduplication
• Funnel Metrics - Daily table showing ad spend, leads, cost per lead, buyers, cost per buyer, revenue and ROAS
• Ad Attribution - Spend, purchases, revenue, CPA and ROAS for each Facebook campaign, ad set and ad
• Cookie-Based Attribution - Tracks visitors from first click to purchase
• Contact & Purchase History - Full journey view per contact
• UTM Analytics - Revenue and number of sales by UTM source, medium, campaign, content and term
• Chrome Extension - Syncs your Facebook ad spend, impressions and clicks into RapidMetrics
• AI Apps - Connect Claude, ChatGPT, Gemini or Grok and ask questions about your numbers
• Multi-Platform Support - GoHighLevel, ClickFunnels v2, ClickFunnels Classic, Systeme.io, ThriveCart, Custom websites

How it Works

1. Install a tracking script on your funnel pages - it captures visitor sessions and UTM parameters
2. When a purchase happens, your platform sends a webhook to RapidMetrics
3. RapidMetrics matches the purchase to the original visitor and fires a Purchase event to Facebook CAPI
4. Your metrics update in real-time on the dashboard