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Supported Facebook Events

RapidMetrics sends events to Facebook CAPI automatically based on visitor and purchase activity.

Automatic Events

EventTriggered when
PageViewAny page with the tracking script is loaded
PurchaseA purchase webhook is received and processed

Deduplication

Every event uses a unique Event ID shared by both the browser pixel and CAPI - Facebook uses this to deduplicate and avoid double-counting.

Looking for more events?

If you need to have a different setup and use events like Lead, StartTrial, SubmitApplication, AddToCart, etc. in that case please visit our Supported Events section in developers documentation

Last updated: September 28, 2026